1. Introduction: A New Era of Smarter, Cheaper Travel
In a world where airfare prices fluctuate wildly and travel planning can feel overwhelming, Going has emerged as one of the most influential travel platforms for cost-conscious explorers. Originally known as Scott’s Cheap Flights, the company rebranded as Going to reflect its broader mission: helping people go everywhere they’ve dreamed of—without paying inflated airfare prices.
Going’s simple promise is powerful: find unbelievably low flight deals, notify travelers instantly, and empower them to see more of the world for a fraction of the usual cost. What began as a humble email list has grown into a trusted tool for millions of travelers. Through a combination of expert analysis, technology, and human curation, Going has redefined how people discover travel opportunities and schedule their adventures.
In this blog, we’ll explore what makes Going unique, how it works, and why it has become one of the leading resources for budget-friendly jet-setters around the globe.
2. How Going Works: A Traveler-Friendly System Built for Savings
Going’s process is refreshingly straightforward. Instead of travelers endlessly searching for deals, the platform does all the heavy lifting. A team of seasoned flight researchers and airfare analysts continuously scans the global flight market for rare fare drops, mistake fares, and under-the-radar discounts that airlines don’t typically promote.
Once a great deal is found—such as a $250 round-trip ticket to Europe or a 70% discount on a domestic flight—Going alerts its members by email or app notification. Members can click through to the booking page and secure the deal directly with the airline.
One of the secrets to Going’s success is its blend of technology and human expertise. Automated tools scan vast amounts of data, but human analysts verify each deal to ensure it meets strict quality standards. This prevents issues like flagging flights with poor routing, hidden fees, or unrealistic travel windows.
Going’s tiered membership system also provides options for different types of travelers. Free members receive a limited selection of deals, while premium and elite members get more frequent alerts, mistake fares, and deals from all nearby airports. The result is a travel experience that feels curated, reliable, and consistently rewarding.
3. Why Travelers Love Going: Benefits That Make Exploring the World Easier
The biggest draw of Going is obvious: unbeatable savings. Travelers regularly report saving hundreds—and sometimes thousands—of dollars on flights they never imagined they could afford. But the platform’s benefits extend far beyond the price tag.
One major advantage is the discovery factor. Many travelers find themselves booking trips to destinations they had never considered simply because an irresistible fare popped up in their inbox. Going inspires curiosity and empowers spontaneous travel, helping people explore more than just the usual major cities or tourist hubs.
Another benefit is the time saved. Without Going, finding incredible deals requires hours of tedious searching, constant monitoring, and a deep understanding of the airfare ecosystem. Going condenses all that complexity into a single, simple notification.
Finally, Going offers peace of mind. Because each deal is vetted, travelers can feel confident that the fare is legitimate and worth their attention. This level of trust is part of what makes the platform so popular among frequent travelers, digital nomads, students, families, and budget backpackers alike.
4. The Human Story Behind Going
Going’s origin story is part of its charm and authenticity. It began when founder Scott Keyes stumbled upon an amazingly cheap flight—just $130 round-trip—from New York to Milan. After sharing his find with friends, he realized that many people simply didn’t know how or where to look for such bargains.
What started as a small newsletter gradually evolved into a booming service, thanks to word of mouth and the universal desire to travel affordably. In time, Scott and his co-founders built a larger team of researchers, expanded their algorithms, and rebranded the company as Going to reflect its broader mission.
Even as the company scaled, it maintained its core values: transparency, affordability, and human-centered service. Unlike many travel companies that inflate prices or charge booking fees, Going remains committed to offering unbiased flight alerts and encouraging users to book directly with airlines.
This combination of authenticity and expertise has built deep trust—and contributed to the platform’s exponential growth.
5. Going’s Impact on Modern Travel Culture
Going has had a measurable impact on how people travel today. By making long-distance flights more accessible, it has fueled a wave of global exploration among groups who previously found travel cost-prohibitive. College students study abroad more easily, couples take international honeymoons without overspending, and entire families experience destinations they once considered unreachable.
But Going has also influenced the broader travel industry. Its alerts expose pricing anomalies that airlines might prefer to keep under the radar and challenge the traditional idea that long-haul travel must be expensive.
Additionally, Going encourages a shift in travel habits: flexibility. Instead of picking a destination first and then searching for flights, many travelers now do the opposite—waiting for an irresistible deal and planning a trip around price and opportunity. This approach opens the door to unexpected adventures and makes global exploration more spontaneous and attainable.
The platform also helps travelers become more informed. Members learn about seasonality, error fares, budget routes, and strategies for saving money. As a result, Going doesn’t simply notify people of deals—it educates them, empowering smarter travel choices long-term.
6. The Future of Going and What It Means for Travelers
Looking ahead, Going is poised to continue shaping the future of affordable travel. The company has been expanding its technological capabilities, investing in machine learning, and exploring new delivery methods to make deal discovery even faster.
There is also strong demand for expanded tools, such as personalized deal filtering, regional alerts, flexible date monitoring, and integrated destination guides—all areas where Going could continue innovating.
As global travel rebounds and more people seek meaningful experiences over material goods, platforms like Going will play an even larger role in connecting individuals with the world. Whether travelers want to explore hidden gems, visit family abroad, or embark on dream vacations, Going helps unlock opportunities that were once financially out of reach.
Ultimately, Going’s mission is simple yet profound: to help people travel more by spending less. In doing so, the platform is not just saving money—it’s helping millions build memories, broaden horizons, and embrace the adventure of exploring our planet.
